Mobile Internet Usage is the skyrocketing with each passing day. According to Morgan Stanley report by the end of 2015 Mobile Internet usage will take over desktop traffic. Nowadays the market demands websites which are designed with first mobile approach and user experience rather than the previous idea of desktop computers in mind. The users are also looking for websites which are optimized for mobile and give a smooth browsingexpereince rather then the site which are not mobile friendly and leaves a negative impression. According to Hubspot; 61% of people have a better opinion of brands when they offer a good mobile experience. A responsive website has become a “must have” for all the business owners these days.

1. Mobile Usage is Exploding day after day
Despite the impressive statistics below many businesses do not yet have a responsive website. Hopefully these statistics will serve as a wake up call to stop ignoring the need for a responsive website.
Responsive Website !! Have you got it?

  • Over 20% of Google searches are being performed on a mobile device.
  • In 2012 more than half of the local searches were performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device
  • 61% of people have a better opinion of brands when they offer a good mobile experience
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
    (via Smart Insights)

2. Smooth User Experience Is the Key
According to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t find what they came ooking for, there’s a 61% chance they will leave immediately and go to another website (which can be most likely a competitor). On the contrary if they have a positive experience with your mobile website a user is 67% more likely to end up buying a product or use a service.

3. Blogs and Social Media Bring Mobile Visitors
Like most Marketers if you rely on social media marketing and have elements of blogging and social media incorporated in your sales strategy, you probably would have experienced increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.

However your social media activities may fall flat if you dont have a responsive website. What you might get is a high bounce rate and a low conversion rates along with a frustrated audience

4. Google recommends Responsive
In June 2012 at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google loves responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.

5. A Speedy Responsive Website is the Key
According to the Google PageSpeed Developers standards recommends that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This does not happen while loading a desktop website on a mobile device. When a user has to wait too long for a page to load, he is more likely to leave the site and probably never come back again.

6. Responsive Adapts to Future Devices
The biggest benefit of having a responsive website is, just as water takes the shape of the vessel it is poured into similarly it take the shape of the device it is viewed from weather its an desktop, tablet or a phone.

Responsive is the answer to all the devices that are there in the market and for all those who would be in the future. So even if its a watch, a glass or any gadget your website is ready for all User the king of the internet market and what he needs a an easy and smooth way of finding the product he is looking for. Its an experience which you would give to your users through the website that would make them buy your products and come back again. Hence its a necessity rather then just an added feature to your business

If you have any questions or have comments on this topic, I’d encourage you to post in the comments below and I’d love to chat.

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